How to Negotiate as a Seller

October 23, 2023 | Selling Your Home | By: The Goodhart Group

Negotiating as a seller is an important skill to ensure you get the best deal for your property. It is important to note however that you may not get everything you are hoping for as seller, and you may have to be flexible when setting your goals. Read on for our best tips to help you negotiate effectively:

Set your goals: Before entering into negotiations, determine your desired outcome. Consider factors such as the minimum price you’re willing to accept, any contingencies you may have, and your timeline for selling. Remember, be realistic and open to thoughts from professionals, such as your experienced Realtor. 

Price your property appropriately: Work with a Realtor who can help you research the market to understand the current value of similar properties in your area. Set a competitive listing price that will attract potential buyers. Be strategic! Sometimes listing at the lower end of your price range can attract more buyers. 

Highlight your property’s strengths: During negotiations, emphasize the unique features and selling points of your property. This can help justify your asking price and make your property more appealing to potential buyers.

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Be responsive and flexible: Promptly respond to offers and counteroffers to maintain momentum in the negotiation process. Show a willingness to work with buyers on certain terms, such as closing date or repairs, to keep the negotiation progressing.

Understand the buyer’s perspective: Put yourself in the buyer’s shoes and try to understand their motivations, needs, and constraints. This can help you tailor your negotiation strategy to better meet their expectations.

Stay calm and objective: Negotiations can sometimes become emotional, but it’s important to remain calm and focused. Stick to your goals and avoid getting caught up in personal disputes or unnecessary conflicts.

Seek professional guidance: Work with a trusted real estate agent who has experience in negotiating on behalf of sellers. They can provide valuable insights, handle communication, and help you navigate the negotiation process.


The Bottom Line: Remember, negotiation is a give-and-take process. Expect that the buyer will be keen to protect themselves in the transaction and include contingencies accordingly. Be prepared for what they might ask for and to compromise on certain aspects while protecting your top interests as a seller. 


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