From Expired Listing to Successful Sale: How Compass Concierge Transformed a Mother-Daughter Duo’s Home

June 19, 2023 | Client Case Study | By: The Goodhart Group

At The Goodhart Group, we pride ourselves on our ability to turn around even the most challenging real estate situations. That’s why we were delighted to be able to assist a mother-daughter owner duo with the sale of their townhome in Alexandria, Virginia, which had previously been listed with another agent and sat on the market for 82 days without any offers.

Our team recommended a number of improvements that would help the property stand out in a crowded market, including staging and contractor updates. Despite the property’s previous lack of interest, we were confident that with the right approach, we could sell the home quickly and for the price our clients deserved.

With the daughter living in Africa, navigating the time difference and ensuring seamless communication was an additional challenge. But our team was able to step in and provide the assistance needed to ensure the process was as smooth as possible.

Our sellers took advantage of the Compass Concierge program, which covers all of the upfront costs for improvements, including staging, and so much more. We worked closely with the contractors to ensure all work was completed to our high standards and the end result was a different vibe from when the property was previously listed. Buyers loved the fresh and modern look. 

Thanks to the sellers understanding the need to make improvements to ultimately maximize their sale price, combined with the reassurance of the Compass Concierge program, the property received a significant amount of interest. After 20 showings and multiple offers within just a couple of days of being relisted, the property sold for well above the asking price. Our clients were thrilled with the results!

We’re committed to helping our clients achieve their real estate goals, no matter how challenging the situation may be. Our Compass Concierge program is just one of the ways we make the process of selling a home easier and more convenient for our clients. Contact us today to learn more about how we can help you achieve your real estate goals. No matter what the situation is, we will strategize the best way to move forward based on your individual needs.