Client Success Story: 102 N Quaker Lane

October 6, 2022 | Client Case Study | By: Sue

The owners of one of our recent listings contacted us after having no success listing their home with another agent. Despite being in a desirable location and selling during a hot market, the house sat unsought on the market for 140 days. This unique property, built in 1939, was tucked away well off of Quaker Lane and occupied .82 acres.  Classic, special and charming were the words to describe it.  The owners were surprised that at the height of the Covid market, their home had not sold.  Our job was to determine what went wrong and make sure the attributes of the home were properly marketed.

The owner’s decor was chic and comfortable. They displayed treasured items collected throughout their life around the home and hung lots of fabulous, eccentric artwork on the deep and bright colored walls. While the home was rousing to look at, the problem was that the colors and the amount of items were a distraction for buyers when viewing the property online. This beautiful home that was warm and inviting, was also disorienting for buyers trying to determine how they would live in the home.  

Our experience is that minimizing items in a room, taking down curtains and draperies, and using light paint colors allow a buyer to see the home through their eyes and identify with the home.   After meeting with us, the seller agreed with our analysis. They were in a position to move out so that the home could be painted and all the rooms staged. The result? After being on the market for just four days, with lots of traffic, the sellers received two strong offers that were both above asking price and offered a two week closing.

Here are some before and after photos:

You can see the full listing featured here.  It is truly stunning!

If you have any questions about how to prep your home for sale, please reach out. We would love to help! 

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