How to Sell Your Rental Property: A Comprehensive Guide

July 20, 2023 | Real Estate | By: The Goodhart Group

With interest rates on the rise, many property owners are contemplating selling their investment properties. Whether you’re looking to capitalize on the market or simply ready to move on from being a landlord, selling a rental property can be a complex process. In this comprehensive guide to selling your rental property, we’ll explore every aspect of selling an investment property, including valuable information on how to sell with a tenant.

Evaluate Market Conditions:

Before putting your rental property on the market, it’s crucial to assess the current real estate market conditions. Hire an experienced real estate agent who understands the market and your neighborhood and will help you research recent sales in your area, and consider factors such as supply and demand, interest rates, and economic indicators. Understanding the market will help you set a competitive asking price and determine the right time to sell.

Wondering what to expect when selling your home? Read these posts next:

Prepare Your Property:

To attract potential buyers and maximize your property’s value, it’s essential to ensure it is in top condition. Consider the following steps–

  • Repairs and Maintenance: Address any necessary repairs, both minor and major, to present your property in its best light. This includes fixing leaky faucets, repairing damaged flooring, repainting walls, and updating outdated fixtures.
  • Curb Appeal: First impressions matter. Enhance the property’s exterior by maintaining the landscaping, painting the front door, and ensuring the property looks inviting from the street.
  • Stage the Property: We always recommend staging the property to showcase its potential. Declutter, rearrange furniture, and add tasteful décor to create an appealing atmosphere for potential buyers. Remember your buyer will likely see photos of your home online first – you’ll be sure to draw buyers in with impeccable staging. 

Determine the Selling Price:

Pricing your rental property correctly is crucial for attracting serious buyers. Consider factors such as location, property condition, comparable sales in the area, and any unique features your property may have. Consulting with a real estate agent can help you arrive at a realistic and competitive asking price.

Curious about pricing? Read about the psychology of pricing your home right here.

Market Your Property:

Look for an experienced realtor who will utilize a comprehensive marketing strategy to reach potential buyers effectively. This may include:

  • Professional Photography: High-quality photos can significantly impact buyer interest. A professional photographer will capture appealing images of your property.
  • Online Listings: List your property on popular and exclusive real estate websites (you can read about the advantages of Compass Private Exclusive here), ensuring that the description highlights its unique selling points.
  • For Sale Signs: Place visible signs on the property to attract the attention of passersby and local prospects.
  • Open Houses and Showings: Schedule open houses and private showings to allow interested buyers to view the property. The more your house is seen by buyers, the more likely it is to sell!

Selling with a Tenant:

If your rental property has a tenant, it’s important to approach the sale thoughtfully and ethically. Consider these tips:

  • Communication: Openly communicate with your tenant about your intention to sell the property. Provide ample notice before showings and respect their privacy and rights as tenants.
  • Lease Agreements: Review the lease agreement to understand the rights and obligations of both parties regarding the sale. Some leases may include a clause allowing for the termination of the lease upon sale, while others may require honoring the lease until it expires.
  • Allow Your Tenant the Opportunity to Purchase: Offer your tenant the opportunity to purchase first – you may be pleasantly surprised with a quick sale!
  • Sell to an Investor: Consider marketing your property to an investor who is willing to assume the responsibility of the existing lease. This can simplify the process and provide a seamless transition for your tenant.

Read more about all the ins and outs of selling with a tenant here!

Selling a rental property requires careful planning, preparation, and consideration of various factors. By hiring an experienced realtor who can help you evaluate market conditions, prepare your property for sale, determine the right selling price, implement a robust marketing strategy, and address the unique aspects of selling with a tenant, you can navigate the process successfully. Seek the guidance of experienced professionals such as real estate agents, professional photographers, and stagers to ensure a smooth transaction. With the right approach, selling your rental property can be a profitable and rewarding experience. Looking to sell your rental property but want to avoid the capital gains?

Read all about alternative ways to defer paying capital gains taxes when selling an investment property using a Delaware Statutory Trust / 1031 Exchange here. 


If you’re looking to sell or buy a rental property, we are here to help! Let’s chat today. 

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